OUR JOURNEY
Finding Inspiration in Every Turn
Established in 2017 through the strategic union of APAA Sports and Young Money Sports, Young Money APAA Sports represents a dynamic legacy of excellence. Under the leadership of Adie von Gontard, APAA Sports specialized in NBA and NFL representation and marketing, while Young Money Sports, founded by Lil Wayne, brought a visionary approach to athlete management. Together, they formed Young Money APAA Sports—a powerhouse agency redefining sports representation.
Young Money APAA Sports mission is simple; we empower our clients in all facets of life. From signing record breaking contracts in the NFL and NBA, to finding equity ownership opportunities for our clients, our athletes are family to us; therefore, the attention to detail they receive is unmatched. Furthermore, we are pleased to say we have had players drafted in every round of both the NFL and NBA drafts.
Our Story
Young Money APAA Sports provides a comprehensive suite of services, including contract negotiations, marketing and endorsement opportunities, legal support, and career guidance, ensuring our clients navigate their professional journeys with confidence.
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We are dedicated to empowering athletes to build successful careers and create lasting legacies. At the core of our mission is a steadfast commitment to maximizing potential both on and off the field. With unmatched expertise in industry connections, team placement, and contract negotiations, our agents play a pivotal role in shaping the trajectory of our clients’ careers.
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Our ultimate goal is to help our clients cultivate generational wealth that extends far beyond the field or court, ensuring prosperity for themselves and their families. Young Money APAA Sports stands as a beacon of excellence, driven by a passion for service and the enduring success of the athletes we represent.
ADIE VON GONTARD
CEO & Co-FoundeR
Certified Agent
Adie has been immersed in sports his entire life. His grandfather, August Busch, Jr., as President and CEO of Anheuser-Busch, Inc., purchased the St. Louis Cardinals baseball team and served as its owner for over 35 years. After earning a double major in Real Estate/Finance and Sports Management from Southern Methodist University, Adie began his career in sports marketing.
He revolutionized wealth-building for his clients by securing not only large endorsement deals but also equity ownership in companies, enabling athletes to build generational wealth long after their playing careers ended. Recognizing the value of a comprehensive, one-stop service for clients, Adie founded APAA Sports Group. In 2017, APAA merged with Young Money, forming Young Money APAA Sports.
As CEO, Adie oversees an agency that has negotiated over a billion dollars in contracts and deals for its clients. Today, Young Money APAA Sports represents more than 100 clients across the NFL, NBA, NIL, and soccer.
DAVEED COHEN
President of Basketball Operations
NBPA Certified Agent
After graduating from the University of Arizona with a degree in Marketing Communications, Daveed excelled in a multitude of roles within the sports industry, having worked at the UofA Athletics Department and Impact Basketball. Additionally, Daveed brings over a decade's worth of experience in the negotiation space having secured corp partnerships with national brands such as Nike, 7-11, Sport Clips, Chill's, and Petco while working for tech giant Yelp. In his current role with YMAPAA, Daveed is involved in all aspects of client representation, including player endorsements, recruiting, NBA Draft preparation, and NBA free agency. Daveed represents Charles Bassey and leads our NIL department.
NOAH REISENFELD
EVP of NIL and Business Development
Noah Reisenfeld serves as an executive overseeing both the NIL department and business development at Young Money APAA Sports. In this role, he manages the day-to-day operations of all NIL activities, including collective agreements, marketing, and other aspects of the college athletics landscape. Additionally, Noah is a key contributor to the company's creative direction, leveraging his skills to pioneer innovative strategies within the sports representation industry. Beyond NIL, Noah plays a significant role in ensuring that Young Money APAA’s professional athletes in the NFL, NBA, and MLS are well-supported across the globe. His experience as an athlete at the prestigious IMG Academy in Sarasota, Florida, has enabled him to cultivate relationships with top athletes, coaches, and sports executives worldwide. Noah is also recognized for his connections to high-net-worth individuals and celebrity peers. He is dedicated to empowering clients by providing them access to these influential networks,
helping them achieve success both on and off the field.
RAY HAIJA
NFL Certified AgenT
EVP OF FOOTBALL OPERATIONS
Ray is an NFL Certified Agent and Executive Vice President of Football Operations at YOUNG MONEY APAA. With over a decade of experience, he specializes in contract negotiation, endorsements, and player association legalities. Ray holds a PhD from Virginia Tech, a Masters degree from Harvard University, an MBA from Roehampton London, and a Bachelor's degree from Colorado State University. He has a background as a university professor and entrepreneur, with experience in private equity and the tech industry.
PETER VON GONTARD
NFL AgenT
Co-Owner
MBA LEED AP
Peter is part owner of YMAPAA and brother to Adie von Gontard. Peter became a NFL Sports Agent for YMAPAA Sports Agency in 2018 and has represented numerous draft picks and veterans in the NFL. Peter graduated Magna Cum Laude from Southern Methodist University in 2007 with a degree in Finance / Real Estate. Furthermore, he received a MBA from Southern Methodist University in 2011. In the past, Peter has continued to pursue his passion for Real Estate and development. Through acquisition/deposition of properties for his personal family, he has negotiated well over $100 million in assets. Peter has honed in his skills and past experience to always capture the largest contracts and payouts for his clients. His well-rounded background also allows him to assist his clients with all facets of their lives not just a player’s contract negation. This includes experience and expertise in: company formation, home purchase/sale negotiation, planning for financial success off the field, and advice on various player investments.
ELEANOR WILSON
EXECUTIVE ASSISTANT AND GENERAL MANAGER
While earning her bachelors degree from the University of Central Florida, she became the Administrative Assistant to the Assistant Athletic Director of the UCF Athletic Department. Eleanor also lived in Washington D.C. and interned as the Executive Administrative Assistant at the Southeast White House. After graduating college, she provided comprehensive support to C-level executives as the Executive Assistant at a $50m company. In her current role with YMAPAA, she is involved with assisting the executives as well as all the athletes.
CLAYTON CONVERSE
NFL AGENT
Clayton became a licensed NFL Agent in 2023 and joined YMAPAA shortly thereafter. He grew up in the heart of SEC country, where he developed a love for football and people at a young age. Clayton went on to graduate with a Bachelor's in Business Administration from Mississippi State University in 2019 and a Master's in Sport Management from West Virginia University in 2022. Clayton currently resides in Dallas, Texas.
DON WILLIAMS
NFL AGENT
Don Williams is a certified NFL agent from New Orleans, Louisiana specializing in contract negotiation and player representation. With extensive knowledge of NFL contracts, salary cap management, and endorsement opportunities, Don is committed to maximizing each athlete’s career potential. Known for integrity, strategic thinking, and relentless advocacy, Don ensures clients are well-supported both on and off the field, guiding them through the draft process, contract negotiations, and long-term career planning.
ELIJIAH MUHAMMAD JR.
NFL AGENT
Elijah Muhammad Jr. is an ambitious and innovative sports agent from Dallas, Texas who is quickly rising in the industry. As a former Division 1 football player at the University of Nevada; he has a keen understanding of the challenges his clients face on a daily basis and is well equipped to handle all negotiations off of the field. Elijah is dedicated to elevating his clients' careers while ensuring they receive the recognition and opportunities they deserve in a competitive market.
RODNEY CHANCE
NFLPA Certified Agent
Rodney Chance II is an accomplished NFL Certified Agent from Boston, MA, who played
football collegiately at the Division 1 level. This unique perspective allows him to deeply
understand the mindset of athletes both on and off the field. A proactive leader with a refined business acumen, Rodney combines his love for the game with a passion for helping others. He is dedicated to being a blessing in the lives of his clients, ensuring they achieve their fullest potential in their careers and personal lives. He leverages proven talent evaluation skills, established track record as a marketing professional securing multiple endorsements deals, extensive knowledge of NFL contracts, the
Salary Cap system, and the Collective Bargaining Agreement, Rodney is committed to providing unparalleled representation.
JACK BAILEY
NFL AgenT
MARKETING MANAGER
Jack Bailey is a passionate and dynamic NFL agent who combines a strong background in sports and business to advocate for his clients. After earning a bachelor’s degree from the University of Texas and a master’s from Southern Methodist University, he has developed expertise in negotiating contracts and managing off-field opportunities for athletes. With a keen understanding of the challenges his clients face, Jack is dedicated to fostering their long-term success, ensuring they maximize their potential in a competitive landscape. His commitment to empowering athletes and helping them create generational wealth drives his client-first approach, making him a trusted partner in their careers.
JENOVIA JOY WILSON
NFL Agent
Jenovia Joy Wilson, a Cleveland, OH native, is a devoted and precise sports agent with a legal background that has uniquely positioned her in the competitive world of sports representation. With experience working with the NFLPA, she has developed a deep understanding of the intricacies of player representation and contract negotiations in professional football. Her exposure to Big 10 football has further enriched her expertise in the industry, allowing her to establish strong connections within the collegiate sports realm. Known for her relatable demeanor, she effortlessly builds rapport with athletes and clients, making her a trusted and approachable figure throughout the industry. Jenovia stands on client priority, with a focus on fostering long-lasting relationships built on trust and integrity.
ALI GHAZA
President of Basketball Operations and General Counsel
Ali currently serves as President of Basketball Operations and General Counsel for Young Money APAA Sports. By obsessing over Collective Bargaining Agreements, Salary Caps, and analytics, Ali works every day to develop clever and unique opportunities for NCAA and professional athletes to exceed their earning potential, both on and of the court/field. During Ali’s time with the agency, we have had top 5 picks in the NBA & NFL Drafts, numerous first round picks, and have broken several records for contracts signed. He has been involved in over $100 million dollars in negotiations and contracts executed. After earning his undergraduate degree from the University of Texas at Austin, Ali began interning for YMAPAA in January of 2018 while in Law School at Southern Methodist University. He quickly rose through the ranks due to his tenacity and commitment to negotiate the best possible outcomes for clients. In 2023, Ali was awarded as the inaugural class of Conduct Detrimental: The Sports Law Intersection’s 10 under 10 Award recognizing ten individuals who are within ten (10) years of law school graduation and who have made exceptional contributions to the Sports Law space. Ali is also actively a commercial defense trial attorney representing the best interests of clients in matters involving commercial litigation, insurance law, insurance coverage, employment law, vicarious liability/ respondeat superior, product liability, wrongful death, transportation and automobile litigation, personal injury and tort defense, mass tort, construction defect, premises liability, and first party insurance claims.
KENDALL M. STARKS
DIRECTOR OF PLAYER PERSONAL
Kendall is a passionate and driven 24-year-old from Atlanta, GA, aspiring to become an NFL agent. With three years of football recruiting experience at the University of Alabama under Nick Saban, she has honed her skills in communication with athletes and their families. Now in her role at Young Money APAA Sports Agency, Kendall is determined to break barriers in the sports industry. She remains committed to learning and growing within this highly competitive field, excited to carve out her own unique path while empowering athletes to elevate their careers.
RICKY COUNCIL II
NIL Agent and Business Manager
A native of North Carolina, Ricky Council II has cultivated a lifelong passion for basketball, both as a player and a professional within the sports industry. He began his collegiate athletic career at Providence College before transferring to the University of Maryland, Baltimore County (UMBC), where he graduated in 2020 with a Bachelor of Arts in Sociology. In 2023, Ricky transitioned into the role of a sports agent with Young Money APAA sports, focusing on Name, Image, and Likeness (NIL) representation. He assumed management responsibilities for his younger brother, Ricky Council IV, current guard with the Philadelphia 76ers. Drawing from his personal athletic background and deep understanding of the sports industry, Ricky Council II is dedicated to helping athletes navigate the complexities of professional and collegiate sports while maximizing their market potential.
AENEAS HAWKINS
Director of NIL CFB Operations & Media Relations
Aeneas Hawkins, or Hawk, is a former defensive tackle for Penn State Football. He serves at Young Money as Executive Director of Player & Public Relations. Aeneas is responsible for recruiting clients and leading client relations. He graduated from Penn State with a degree in broadcast journalism. In the past, Aeneas co founded his own NIL agency and has worked in the NIL space since the rule’s inception. Aeneas’ personal goal is to equip Young Money APAA clients with the skills necessary to maximize their potential in competition, while also developing the tools needed to thrive well beyond their athletic careers.
JAKE WEINGARTEN
DIRECTOR OF NIL BASKETBALL
Jake Weingarten serves as the Director of NIL on the basketball side at Young Money APAA Sports. He attended the University of Louisville and has been in the basketball industry over the last decade. He owned an NCAA recruiting service, Stockrisers.com, which was established in 2015. Has been featured in Rivals, 247, ESPN, CBS Sports, and other outlets.
KAIYA MAR
SOCIAL MEDIA MARKETING MANAGER
Kaiya is an experienced Social Media Marketing Manager with a passion for sports and a strong focus on brand engagement. A graduate from the University of Washington with a degree in Marketing, Kaiya currently serves as the Social Media Manager at Young Money APAA Sports. With a proven track record in managing operations and enhancing customer loyalty, Kaiya combines marketing expertise with a genuine enthusiasm for sports. Her skills in content creation, marketing analysis, and audience engagement allow her to craft impactful social media initiatives that resonate with viewers.
Committed to staying ahead of industry trends, Kaiya focuses on driving success and making a meaningful impact at YMAPAA Sports.
JADE SOTO
ASSISTANT
Jade Soto currently serves as an administrative assistant at Young Money APAA Sports, where she is dedicated to prioritizing client needs and delivering exceptional service. With aspirations to become a certified NFL agent, she is driven by a passion for advocating for athletes and ensuring they have the support they need to excel both on and off the field. A native of Fort Myers, Florida, Jade brings a unique perspective as a former athlete who is passionate about breaking down barriers in the sports industry. A graduate of Oregon State University, Jade not only excelled academically but also showcased her talent as a dedicated member of the softball team. Driven by her commitment to client success, Jade works diligently to enhance the athlete experience, ensuring they have the resources and support needed to thrive in their careers and beyond.
CORE SERVICES
Young Money APAA Sports offers a wide variety of services for our athletes and partners:
ATHLETE REPRESENTATION
CONTRACT MANAGEMENT
MARKETING STRATEGIES
INVESTMENT STRATEGIES
CONTENT CREATION
BRAND MANAGEMENT
SOCIAL MEDIA
CREATIVE SERVICES